Tag Archives: rebranding


PRISM PowerPoint Redesign

So I’m not sure why anyone was really shocked by the whole PRISM thing — I can’t be the only person who just assumed this was happening all along?

But wow, those slides are terrible. Yikes. For something designed to find important information buried in a lot of nonsense, it makes doing exactly that a lot of work for the viewer.

A lot of it isn’t even about layout (though the layout’s indeed awful): Slate did their own redesign with a pretty timeline, but their version maintains many of the original presentation’s more serious information design problems: unrelated facts in boxes, logos for no reason, unreadable visualizations.

First off, let’s start with the PRISM logo:


What is this, a shareware space game for Windows 95? Come on, guys. You can do better than this! There’s obviously some powerful cutting-edge tech behind what you’re doing, so why not look like a slick web startup?

While we’re at it, let’s make them seem a little friendlier (after all, secret government data miners are people too!).

logo v 01

That’s better.

And now, the revised PowerPoint.

This slideshow requires JavaScript.

There’s no reason this had to stay the same number of slides, so I reorganized the information to make more sense. Took out a lot of extraneous details, too. Makes it so much easier to focus on the whole “spying” thing!

EDIT: Big versions of the slides are here.